In recent years, companies have faced enormous challenges – entrepreneurs had to face a global pandemic, accelerated technological development, and countless economic adversities.

In adapting to the prevailing geopolitical situation, the entrepreneurs helped the software and broadly understood technology and an open mind.

What should we be prepared for in the new year? Here are 5 trends that will dominate among companies in 2023.

Digitization of work

Digitization of work means using digital technologies to improve company operations and gain a competitive advantage. As a result of digitization, all company information is stored and accessible through digital archives.

Digitization of work requires companies to equip their employees with the right tools. Electronic workflow systems and the digitization of related processes allow companies to enter an era of independence from traditional solutions. This means no more paper correspondence, stacks of file folders, or outdated notices piling up on corkboards.

Changes in the way companies operate are evident on a global scale. Poland is one of nine countries ranked among the Digital Challengers – according to a report published by agencies McKinsley and Co. This means that we are one of the countries where the just-growing digital economy is making a significant contribution to economic development. Its estimated value by 2030 is expected to reach 123 billion euros.

To maintain this position, the use of such tools as OCR, AI, DMS and ERP systems, digital marketing, or e-commerce channels should be popularized in enterprises.

Automation of the enterprises

Currently, it is the norm to introduce automated systems in enterprises that replace the manual performance of repetitive tasks.

Automation of business processes can help companies launch new offers quicker, reduce errors, ensure data consistency and compliance, and deliver innovative solutions to customers.

Nowadays, RPA technology is becoming increasingly popular. This type of automation is ideal for handling unstructured data, computer vision, predictive analysis, and self-improvement.

According to an IBM report, 90% of executives, say that using intelligent automation in the company provides more valuable work for their colleagues.

In 2023, creating ‘digital agility’ will be a key goal for companies to reap the benefits of automation and retain a skilled workforce.

The growing importance of Big Data

The term Big Data refers to large and complex data sets, the processing of which requires new technologies such as artificial intelligence.

Today, almost all industries are using Big Data. In e-commerce, companies use data to predict trends and product demand, while banking institutions use them to increase profits.

In most cases, data sets are analysed to take specific actions in sales, marketing, etc. However, as the use of Big Data increases, the data storage security decreases.

There is a possibility of risk arising from the automation of data collection processes, the development of artificial intelligence, or the passive collection of information. But the worst-case scenario is the risk of personal data being stolen by hackers. (Woźniczka, 2018)[1].

Many criminals are using Big Data as a tool to steal both personal data and sensitive corporate information. The data obtained in this way makes it easier for them to access stored passwords, banking applications, and sensitive customer data.

The smartest move is to invest in the protection of databases from cyber-attacks. Moreover, organizations should consider limiting the location of stored data and encrypting documents, hardware, and email.

Improving employees’ qualifications

With the development of technology, the number of jobs requiring knowledge and advanced skills is increasing. The lack of qualified employees can be an obstacle to business development. That is why employers need to systematically train their employees.

Rapid advances in technology have made retraining employees increasingly common.However, the choice of training should be guided by the needs of the company (desired availability of the employee at work, duration of training) and the employee (education, current skills, motivation, or career goals).

At a time when many jobs are fully or gradually automated, training in soft skills such as interpersonal communication, critical thinking, and leadership is particularly important.


Climate change is currently an important issue. Natural resources are running out and businesses are recognizing the importance of sustainability. According to a report by the World Economic Forum, the global market for sustainable products and services will grow to around $2,4 trillion by 2023.

There are several reasons responsible for this growth. A study by BCG found that 75% of consumers view sustainability as an important purchasing factor. It suggests that the growing importance of this view and demand for environmentally friendly products and services will be the next big trend in 2023.

As the world becomes increasingly aware of the impact of human activities on the environment, companies should adopt more sustainable practices, such as expanding environmentally friendly product offerings, eliminating customer misconceptions of inferior quality, or testing new business models. Besides, companies should make permanent initiatives such as reducing energy, water, and paper consumption and recycling materials, which can help in reducing costs and improving production efficiency.

Suncode in 2023

Suncode’s main goal for this year is to maintain its leadership position in the field of business process management and optimization and to participate in the development of polish business automation in line with the paperless concept.

In our offer you can already find many solutions that support adaptation to the following changes in the business environment, such as:

  • Plus OCRa module for optical recognition of data from documents;
  • Plus RPA – a module that enables to configure and run robots that perform repetitive tasks in the Plus Workflow system;
  • Plus KSeF – a module that enables communication of the Plus Workflow system with the National System of e-Invoices;
  • Electronic signature;
  • Service of electronic workflow of invoices, review or archiving of contracts, workflow of incoming and outgoing correspondence, approval of purchase requisitions;
  • and many more!

If you would like to know details about our products and services or schedule a presentation, contact our consultants at

[1] Woźniczka, J. (2018). Big data w marketingu. Szanse i zagrożenia. STUDIA OECONOMICA POSNANIENSIA, 2018 (6), s. 31-47.